What is Link Building?
Link building is the process of establishing relevant inbound or back links to a website so that it can rank higher in search engines and attract targeted traffic. An inbound or back link is a link found on one website that leads to another website. Link building may also be defined as the process of obtaining links from external websites to another website. This practice may be done through paid or free services. This helps spread word that a certain website is already up and running.
Here are some essential things to consider in link building:
- Relevant inbound links. The websites containing the inbound links should be related to the website it leads to, otherwise, the links might not improve a website’s ranking on search engines.
- Inbound links from highly-ranked websites. Not only will the website’s high ranking rub off on the website it links to, it will also help improve the latter’s ranking on search engines.
- Quantity is important too. Get as many relevant inbound links as possible.
Purpose of Link Building
The primary purpose of link building is to improve a website’s ranking on search engines and to increase website traffic from relevant web pages that will thereby increase a business’ sales and profit. It also projects a website as popular and important with high quality content. Basically, link building aims to increase a website’s visibility and credibility and enhance its exposure.
Features of Link Building
- Get links from related websites.
- Get links from related blogs.
- Some link building tools can detect changes or updates on the website it is linking to.
- Get links from Internet directories.
- Get various types of links such as reciprocal, one-way or three-way, or any kind of link that can improve a website’s ranking on search engines.
- Other link building tools can identify changes to anchor text or the text that falls within a hyperlink leading to another page.
- Detect changes to nofollow status or dofollow status.
- Identify changes to the number of outbound links on websites.
- Some link building tools can find sites that link to a website’s competitors.
- Other tools can determine the search engine and traffic ranking of a website that contains the link.
Benefits of Link Building
Here are some of the benefits of link building:
- Improves rankings on search engines and visibility. With quality links, a website’s search engine ranking improves, thereby increasing its visibility.
- Spreads the word on content information. Link building can increase awareness of a website’s contents especially if the anchor texts are descriptive.
- Increases website traffic. It helps a website get quality traffic from relevant websites.
- Increases sales. Since quality traffic is obtained through link building, it can also help increase a website’s sales.
- Establishes a website’s credibility and reputation. A website with high quality links can be established as a valuable resource material. It also helps establish a website as trustworthy.
- Builds relationships. With link building, a website’s owner can build relationships not only with other websites that link to it but also with other website visitors.
- Market research tool. It can help identify sites that link to a website’s competitors and get positive or negative feedback from Internet users on websites containing the inbound links.
Whether availing of free or paid services, websites should put premium on relevant link building to further enhance their presence on the Internet.